Scratch
PRINT
2018
IDENTITY
BRANDING
PRINT
PHOTOGRAPHY
UX UI
identity design For a company changing what it means to be custom order shoes.
Scratch is all about creating the most custom shoes, just for you. Using your own designs, they work alongside a shoedesigner to manufacture the ultimate pair of unique kicks → from Scratch.
Customers would work one-on-one with an industrial designer/ cobbler, as well as use quality materials, in order to makeexactly what someone may have always envisioned in the perfect sneakers.
![](https://freight.cargo.site/t/original/i/c708494ba7b1e224a821c7509de96ceae6c90f5f081cc4606cfed56669967c23/Scratch-opening-01.jpg)
Inspiration (left) – Iterations (right)
![](https://freight.cargo.site/t/original/i/7dadc0181855672090f7d1f6515f929ccdade976f6168eeb9d3f17aad56b117d/Scratch-opening-02.jpg)
Wordmark
![](https://freight.cargo.site/t/original/i/297a098137d19ec52c5c2057b874d4ab4dd78bed4d4d230339bda97c4ee04c28/Screen-Shot-2019-03-17-at-12.56.35-AM.png)
![](https://freight.cargo.site/t/original/i/69cbc36ea824538481ece730e6b0b22740de4f15acb12a5f62cdf8c647bf4a88/Scratch-opening-04.jpg)
![](https://freight.cargo.site/t/original/i/d7dff887ddd020f71d0555e31d5293f57786a44c4e945fb036adda00b876b993/Scratch-opening-05.jpg)
Catalog sample
![](https://freight.cargo.site/t/original/i/fc914f711c9269bc6b6d83f153559c3bcd920bef3c0775c09a4b7fd64546ef3c/scratch8.jpg)
![](https://freight.cargo.site/t/original/i/376a3793ded899e578451e7f4f5a6ecdfbf8b2e9dd7b8aa1ecb622d6f127c5e5/scratch15.jpg)
![](https://freight.cargo.site/t/original/i/1a323c8d3f0110a728eca5bd56a2e540c961b0fc5ee3b64ee183fd03c554ae6a/scratch18-copy.jpg)
![](https://freight.cargo.site/t/original/i/780c93af5f64aec5c79f3cb3bf69ed5ef04da919fa9cf6933fdef58f23227907/scratch17.jpg)
![](https://freight.cargo.site/t/original/i/9ced051abc137cf44470da1fc53abc3125ac56412fed65e10e01b8b54b90620b/scratch.gif)
Spread proofs
![](https://freight.cargo.site/t/original/i/cd2684ac2ae97405c0c15790afb24af180088d49b741e2b795c4d5135a64437d/Catalogwcropmarks_Page_1.jpg)
![](https://freight.cargo.site/t/original/i/cfc973157bb5f4946dc18934141dfb4a90f2f5cf1933fdabfdef3f46abff87a2/Catalogwcropmarks_Page_7.jpg)
![](https://freight.cargo.site/t/original/i/996f649c3015bd20f27e18fb1dbf27002c23b354fe060fd621d5db3c4fa815d2/Catalogwcropmarks_Page_2.jpg)
![](https://freight.cargo.site/t/original/i/4c7ee1c65cc2a6c0835c9784be9dca2bf31340ee5d947a968aa9b5b79b8c8d0f/Catalogwcropmarks_Page_3.jpg)
![](https://freight.cargo.site/t/original/i/8621377b6a4e3e3701a8188dc277281766e291384be41285943b822f9a227030/Catalogwcropmarks_Page_4.jpg)
![](https://freight.cargo.site/t/original/i/ddf99978c97fba2158e3d627efeb53856d4ddc2d790721a3b3d31f40a5d6e103/Catalogwcropmarks_Page_5.jpg)
![](https://freight.cargo.site/t/original/i/e108733aaa09f9fe300336099e83747d52ec3a6dd77790ff944f5b178f66a74e/Catalogwcropmarks_Page_6.jpg)