LDSM

laura@fayretrade.org

 

Let’s make things look pretty together.

art gallery Fayretrade.org




Ajinomoto
Boulder, CO
2026
Art Direction + Graphic Design
Agency: STERLING RICE GROUP

AJINOMOTO®’s story began in Japan in 1908, when scientist Dr. Kikunae Ikeda discovered the source of umami, now known as MSG, sparking more than a century of innovation in food and flavor. Today, the brand’s frozen foods bring that legacy to kitchens around the world.

For the launch of AJINOMOTO® Frozen Rice at Walmart, the campaign translated this rich heritage into a fresh, modern retail experience, using bold, appetizing visuals to spotlight flavor, convenience, and quality across key consumer touchpoints.

© 2026 by LDSM