LDSM
laura@fayretrade.org
Let’s make things look pretty together.
Fuku
Miami, FL
2026
Art Direction + Graphic Design
Agency: Markham Yard
Miami, FL
2026
Art Direction + Graphic Design
Agency: Markham Yard
Since its beginnings in 2015 as a secret-menu favorite at David Chang’s Momofuku Noodle Bar in New York City’s East Village, Fuku has grown into a nationally recognized brand with more than 20 concession locations in sports arenas and stadiums across the U.S. To support the opening of its first brick-and-mortar location in Miami, we developed and executed a fully integrated campaign spanning print, social media, out-of-home, digital, and experiential activations. The campaign successfully drove local awareness, strengthened Fuku’s presence in a new market, and nearly doubled the brand’s social media following.
@Westofchester drew goodie bags for our grand opening day, featuring a map to our Coral Gables location.
@BrianReedy block-printed the emblem for our Not-So-Secret Society, offering food discounts, invitations to private tasting events, and more.
Print Ads
Collaboration with the local Coral Gables Arts Cinema to host a 4 film series every Saturday in March 2026. We handed out custom pins and lanyards to those who purchased a series pass for all 4 films. Guests could also order Fuku to the theater for each movie, and we had Fuku flavored popcorn seasoning, the same seasoning they use in their kitchen. We also created a trailer to be seen in the theater as guests wait for the feature to play.