Visual Identities for Change
Gainesville, FL
2021 – Current
Branding + Art Direction + Graphic Design
Media Partner: Ever Blue CommunicationsDeveloped distinctive campaign logos and branding for candidates across school board, state house, and senate races, as well as for political action committees. Each design was created in close collaboration with strategists, advisors, and community advocates to capture the candidate’s values, amplify their message, and establish a recognizable brand that resonates with voters. From highlighting military service and legal expertise to underscoring commitments to education, integrity, and community, these identities translate complex platforms into powerful, memorable visuals that drive engagement and build trust.
Dr. Sarah Rockwell
for Alachua County School Board
2021
Dr. Sarah Rockwell for Alachua County School Board wanted to visually reflect her identity as educator, disability rights advocate, and parent, creating a mark that communicates inclusion, trust, and dedication to every student’s success.
Adam Stout
for Florida Senate District 8
2022
The campaign logo for Adam Stout, a Gainesville attorney and combat veteran running for Florida State Senate, established a bold visual identity that exemplifies his service, legal expertise, and dedication to representing North Central Florida.
Will Atkins
for Florida House District 67
2025
The campaign identity for Will Atkins, a retired U.S. Air Force Colonel running for Florida House created a powerful visual brand that reflects his military service, deep Florida roots, and commitment to restoring integrity and common sense to state government.
Adam Stout
for Florida Senate District 5
2022
The logo and visual identity for Prescott Cowles, Alachua County School Board candidate connects the circuit of his values of student advocacy, fiscal responsibility, and ethical governance.
Save Our Vote
Gainesville, FL
2022
Graphic Designer
Political Action Committee logos created to represent pooled contributions supporting candidates, initiatives, and legislation.