Go Gators
Gainesville, FL
2015 – 2019
Branding + Art Direction + Graphic Design
Designed visual identities and assets for the University of Florida that engaged 50,000+ students annually. From digital flyers for the student union to branding for annual symposiums and festivals, each piece honored UF’s legacy while energizing its future.
Ligature 28 is the University of Florida’s Annual Design Symposium featuring internationally recognized designers who lead lectures, workshops, and a juried exhibition of graphic design students’ work. This year’s branding celebrated what it means to work together through the power of connection.
Co-Creative Director: Jenna Bray
Project Manager: Kendal Jones
CAD: Sean Herrin
Tshirt Design: Isabel Beeson
Marketing and engagement efforts included; contact with AIGA chapters across the state, a social media campaign, on-campus wall graphics/wayfinding, gallery curation and installation, sorting 120+ submissions, and a pop-up shop.
Special thanks to our partner the AIGA Gainesville chapter and guest designers/lecturers: Alexandra Zsigmond, 7yr New York Times art director, and Eddie Opara, partner at Pentagram.
Behind the scenes
Presidential Service Award Winner Medal Design
Print, digital and event collateral designed for The Reitz Student Union.
Mural design for the auditorium.
2017 Reitz Student Employee Holiday Party Invitation.
Reitz Union Budget Proposal
Branding for the Reitz Student Union Annual Music Festival, Big Orange, with guest perfomer Noah Cyrus.
Reitz Union Hotel brochure & Key Card
A laser-cut holiday greeting card, chosen by the President and the First Lady, sent to over 500 of their friends, family, colleagues, and major donors.
Team Members:
Kendal Jones, Allison Vizzi, Mary Grace Burkett & Ian Childers
Featured article in The Alligator