LDSM
laura@fayretrade.org
Let’s make things look pretty together.
art gallery
Miami, FL
2020 – 2024
Art Direction + Graphic Design + Editorial Design + Web Design
Agency: Markham Yard
Designed collateral for Yellowfin and Invincible, two brands under the same parent company that have redefined boating through craftsmanship, power, and innovation. Each project translated their distinct identities, with Yellowfin focused on premium attention to detail and Invincible on bold strength, into marketing pieces that celebrate life on the water.
Yellowfin has built its reputation on premium center console boats that combine craftsmanship, performance, and customization. In creating collateral for the brand, we translated that legacy into marketing materials, like an updated website, print, and brochures, that reflect its bold identity and the spirit of its 'Live Deeper' philosophy.
Invincible is known for engineering high performance offshore fishing boats that deliver speed, ride, and fishability. In designing collateral for the brand, we carried that reputation into marketing pieces spanning digital and print that communicate its strength on the water and the confident spirit of 'When You’re Serious'.